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NEWS MESSAGE
Pöttinger no. 1 in survey
Survey conducted by the University of Hohenheim together with
German agricultural machine dealers are most satisfied with Pöttinger. A high-profile study was conducted by the University of Hohenheim in cooperation with "Eilboten", the German magazine for agricultural machinery.
Pöttinger reaches sensational first place in survey for the cultivation and seed drill sectors. In forage harvesting machinery Pöttinger also heads the field in second place. A result that Pöttinger is particularly proud of - a total of 250 dealers, including opinion builders and forward-looking businesses from all over Germany took part in the survey. They assessed the manufacturers of agricultural machinery in the categories tractors, combines, forage harvesting machines, tillage and seed drills as well as pesticides and fertilizer on a scale of 0 (very poor) to 10 (very good).
The dealers were asked to indicate their overall satisfaction with each manufacturer as well as their satisfaction with the manufacturer's sales and marketing efforts. The questions in the survey concerned the following sectors:
- Product range
- Purchase terms and conditions
- Marketing and sales promotion
- After sales and servicing
- Support provided to workshops and for servicing
- Support provided in marketing previously-owned machines
- Future competitiveness
- Business relationship with manufacturer
Working together as partners and innovation - the success factors
In the overall satisfaction rating Pöttinger got 8.1 points in the tillage and seed drill sector, while the average mark of all the manufacturers was just 7.4 points. Pöttinger was also awarded 8.4 points in the forage harvesting section, the average being just 7.8.
And what are the most important satisfaction factors? They are flexible product innovation, pricing, working together as partners plus quality and the frequency of marketing campaigns. These factors account for 70% of the difference in overall satisfaction (= variance). Pöttinger did very well regarding these variables, as the overview in the following diagram demonstrates.
Pöttinger is well above average in all these success factors. The study clearly shows that the values represented by the family-owned company's philosophy concerning "customer proximity" is much appreciated by our dealership partners. Success in providing powerful products and services as well as a good feeling when contacting our company are the basis for a sound business relationship.
Created: 20.04.2007
