International outlook: ongoing growth in Australia
Market still offers a great deal of potential
PÖTTINGER's international success is based on strong customer-driven innovation and partnership-oriented relationships with customers and dealerships as well as a highly motivated team. International markets are of key importance to the Austrian farm machinery manufacturer: an export quota of around 86 percent and international sales of around EUR 276 million are impressive proof of this fact.
Much potential on the Australian market
The PÖTTINGER sales subsidiary in Australia experienced especially high growth and a doubling of turnover during the last financial year. Eva-Maria Heikenwälder (PÖTTINGER) reckons there is still a lot of potential Down Under.
Australia is one of the most promising and also most challenging markets for us. The extreme climate brings a level of uncertainty to farming with drought or flooding a constant threat and temperatures generally on the increase.
All the same, further economic growth is forecast for 2016. This optimistic outlook is shared by Rudolf Trauner - President of the Upper Austrian Chamber of Commerce - who visited our service centre with a trade delegation from Austria.