This year heralded the final LAMMA Show to be held at the current venue of the East of England Showground, Peterborough. Some 40,000 visitors were expected to the show which is the UK’s largest agricultural machinery exhibition with more than 850 exhibitors in attendance.
At Pottinger UK a significant investment was made in doubling our indoor stand footprint this year to allow us to display several key new products, which were of particular interest to British farmers & contractors.
New products displayed
Making their UK exhibition debut were three new products, the new NOVACAT A9 ED combination mower conditioner, the low disturbance TERRASEM WAVEDISC trailed seed drill and the new SERVO 45M reversible mounted plough range. These new products were displayed alongside a host of existing products from both our grassland and tillage ranges. Attracting particular interest was the IMPRESS 185V round baler with its LIFT UP rotor technology and FLEXCUT 32 knife chopping unit.
Winds up to 100 k/mh at the showground
During the first day we recorded an impressive number of visitors to our stand in Hall 5 where we enjoyed the benefits of being undercover whilst the strong winds and low temperatures outside encouraged visitors to spend a little longer browsing the indoor trade stands.
However, during Wednesday night, we experienced prolonged gale force winds of up to 100 k/mh which did extensive damage to many of the marquee exhibition halls, including our own hall. Upon arriving at the show on the second morning we were held back from entering the showground until a full assessment of the wind damage in daylight had taken place. The damage was pretty extensive across the showground and as such the organisers unfortunately abandoned the second day of the event.
As exhibitors we were eventually allowed access to the show site to secure our stand and begin the breakdown process. Fortunately, the damage to our stand was very minor, but seeing the extensive structural damage across the site first hand, confirmed the organisers decision to cancel the second day.
Next year the event moves to the all indoor NEC event and exhibition centre at Birmingham which given this year’s adverse weather should make for a professional weather proof setting in future years.
Make sure to follow Pottinger UK on Twitter for the latest news:
Day 1 done! @lammashow is on again tomorrow. So it’s not too late to call in and see us in the warmth of Hall 5😎👍🚜 @agrimachnews @FarmersGuide @FarmersGuardian @FarmSmartPubs pic.twitter.com/ZowGeJt9xN— Pottinger UK (@PottingerUK) 17. Januar 2018